Recently Google states that ”Push notifications are crucial marketing tools that can’t be ignored by marketers anymore”.

​

​

Now the question arises what are these push notifications, that Google is concerned about? 

 

Push notifications come under a unique category of messages that pop up on your customer’s device’s screen, urging them to take action. These are composed of text and media like GIF, image or video. They operate through the apps installed on your device or through the web and don't require a personal mobile number to work.

​

​

​

• Web Push notifications:

Web push notifications are messages that are directly sent by a website to a user’s browser. They are the same as mobile push notifications that you receive on your mobile, the only difference is, these operate through websites instead of mobile apps.

​

​

Why are Web Push notifications a must for eCommerce sites?

Want to expand your business to every corner of the world, tired of looking for a suitable solution and also running low on budget?

No worries anymore, WordPress-Woocommerce push notifications will do the task for you. Wondering how? Let us discuss this in detail.

​

​

​

• Psychological Hacks:

Web push notifications can be crafted, as per your choice. If this process is used wisely, they can draw more customers to your platform. Haven’t you seen stores full of customers when their products are on a discount? This is what a psychological hack is all about.

​

             When limited-time deals are presented with phrases like “Limited time offer”, “Hurry!”, “Stock is running out”, “Only a few items left”.  It creates a fear of loss in the mind of the customers that create an urge to go for a purchase. This factor can be raised further by adding a reverse time clock.

​

• Tracking orders:  When a customer made a new order, an urge is generated in the mind of the customer to have that product in hands, as early as possible. You can ease their tension by sending regular web push notifications. This contains the current location of the order, along with the estimated delivery status. This process not only allows them to show their presence for receiving that order on time but also makes them feel special that they are cared for. Further, it helps to increase loyalty.

​

• Recovery of abandoned carts:

 

Lots of customers visit eCommerce stores, add certain products to their cart and then never go for final checkout. There must be certain reasons behind this like they get busy and forget afterward, they changed their mind, went for some better deal, or change platform for a lesser price and so on. In these situations, a push notification can be used to send reminders regarding abandoned carts.

​

​

How effective is this technique can be stated by an example in which WonderPush helps to recover 23% of abandoned carts for Sarenza (Leading shoe online retailer) using push notifications?

​

​

​

​

• Conclusion:  With a click-through rate of about 4X – 8X of email, the web push notification is an effective strategy for Ecommerce platforms. Today Wordpress-Woocommerce Push Notifications has become the demand of customers. If these notifications are used effectively by eCommerce sites, they carry enough power to generate high revenues for them.

​

​

​

​

​

​